SHAY–AND–BLUE is a boutique perfumery based in London’s Marylebone established in London in 2012. Inspired by the great classic perfumes of old. Reinvented to be current and contemporary.
Many perfumes smell the same… lacking in authenticity or integrity… because the strange truth is that they are anonymous products churned out in factories in their millions.
At SHAY–AND–BLUE, creators Dom De Vetta and Julie Massé have a vision to uphold the age-old and traditional craft of fine perfumery. A commitment to create fragrances of quality by championing a new generation of craftsmen. By nurturing their expertise.
We take a ‘boutique’ point of view. A boutique point of view means personal passion. It means a concern for detail and craftsmanship. It means that we work with our hands. That we work with the chosen few – the skilled craftsmen and artisans of traditional fine fragrance.
SHAY–AND–BLUE seeks out the men and women who have learned the patient, traditional skills of working with real flowers, fruit and spices. The people who have carefully and quietly acquired an invaluable expertise.
London-based expert craftsmen and women take delivery of the precious distilled fragrance oils from Grasse. In their fine fragrance atelier in East London, they mix the oils to the correct temperature. The blends are left to stand… to mature for over three months. For richness and depth. Later, filling carefully, by hand, into exquisite smoky blue glass.
Harvesting, weighing and distilling; all done by hand. With a level of passion, care and attention that mass-production can’t rival.
Dom De Vetta created SHAY–AND–BLUE in London in 2012. He is a veteran of quality fragrance, and a seeker of the finest talent in perfumery. Dom has spent most of his twenty-year career in the world of perfume. He is a former Senior Vice President at Chanel, and was the Global General Manager of Jo Malone London.
Julie Massé is SHAY–AND–BLUE’s perfumer, also known as ‘the nose’. For Dom De Vetta, Julie was the obvious choice. A new generation talent in her twenties, Julie has a flair for creating modern, unique scents. Dom’s search for a contemporary, next-generation perfumer ended as soon as he discovered her.
Together, this talented duo are the creators of SHAY–AND–BLUE
FIND AN AUTHORISED SHAY–AND–BLUE DEALER WITH THE STORE LOCATOR
AAFKE’S is the exclusive distributor for SHAY and BLUE for the Netherlands, Belgium and Luxembourg.
Are you interested to become an authorised dealer of SHAY and BLUE? Please contact us by sending us an email.
We look forward to make an appointment with you to discuss the possibilities.
Would you rather like to have direct contact? Please contact us by phone 0651257457. Call +31651257457 when calling from outside the Netherlands.
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