As the official Silver Sponsor of the Nitto ATP Finals, Xerjoff celebrates the electrifying atmosphere of the tournament with a new fragrance created for each edition of the Nitto ATP Finals held in Turin, the birthplace of Xerjoff.

From 2021 through 2025, the Nitto ATP Finals take place in the city of Turin, which serves as the 15th host city of this prestigious season-ending championship. The tournament celebrated its 50th anniversary in 2020, marking a milestone in the history of professional tennis.

"The Nitto ATP finals can be a turning point for Turin and a restart as were the 2006 Olympic Games. As a Turinese and entrepreneur I am happy and proud to be among the representatives in support of the city that has the honour of hosting this great event"

Sergio Momo, CEO and Founder of Xerjoff and Turin Official Ambassador